Personal Injury Marketing Minute Podcast

Trial attorney Elizabeth Kayatta from Berman and Simmons discusses the importance of tailoring legal strategies for different audiences like juries, judges, and insurance companies. She emphasizes the need for empathy and understanding to effectively communicate with diverse audiences, offering insights

In this episode of the Personal Injury Marketing Minute, host Lindsey Busfield sits down with Eric Morgan, president of Roux Advertising, to explore the intricacies of legal marketing. With over 30 years of experience in media strategy, Eric shares his

In this episode of the Personal Injury Marketing Minute, host Lindsay Busfield welcomes Eric Sanchez and Stacie Monahan from Maestro Strategic Partners to discuss the evolving landscape of law firm operations and the integration of AI technology. Eric and Stacie

In this episode, David Vicknair, founding partner of Scott Vicknair, a Louisiana-based personal injury law firm, shares insights on how he integrates principles from the hospitality industry to create a client-centered culture. By prioritizing client experience and implementing unique strategies,

In this episode of the Personal Injury Marketing Minute, host Lindsey Busfield is joined by Kerri Coby White, CEO of Kerri James, to discuss the critical role of intake in law firms. Kerri shares her expertise on the five T’s

In this episode, Leah Miller, founder of Firmly Profits, shares insights on forecasting personal injury fees and the importance of understanding financials for law firm owners. Discover how tracking trends and key financial metrics can lead to more confident operational

In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, discusses the importance of developing intentional marketing strategies and building attorney referral systems. She emphasizes the need for structured marketing plans and aligning them with firm goals

Trey Harrell, founder of Trey Harrell Law Office, discusses the importance of grassroots marketing in law firm growth, emphasizing authenticity and community engagement. He shares insights on building trust through community involvement and aligning marketing efforts with community needs, showcasing

Gary Martin Hays, a seasoned personal injury attorney, shares insights on identifying and addressing traumatic brain injuries (TBI) in legal cases. He emphasizes the importance of early detection, proper assessment, and client advocacy to ensure optimal treatment and fair compensation

In this episode, Mark Melrose of Melrose Law, PLLC delves into the complexities of DWI cases, highlighting the various types of impairment involved and how they differ from standard car accident claims. From discussing the challenges of law enforcement in

In this episode, media analyst Carl Nixon discusses the enduring relevance of radio as a marketing tool for law firms, highlighting its audience reach and importance in connecting with local communities. The conversation delves into the evolution of radio advertising,

Jason Melton shares how his background as a prosecutor and upbringing in an entrepreneurial household shaped his approach to building and growing a personal injury law firm. He explains how increasing competition and hiring challenges led him to develop new

Brooke Lively, CEO of Scaling Law, discusses how law firm owners can scale their businesses effectively using the EOS framework. She highlights the importance of execution, key components of EOS, and the benefits of having proper processes in place. Implementing

Discussing the impact of AI on traditional media and client behavior in the legal marketing space. Exploring the importance of strategic marketing tools for law firms in a changing landscape. Key Timestamps: 00:01 – Welcome to Personal Injury Marketing Minute.

Seth Greene discusses innovative strategies for law firms to capture Google traffic without hefty investments, emphasizing ethical tactics to hijack competitors’ traffic. The conversation delves into leveraging intent-based marketing and optimizing client journeys to boost conversions and ROI, offering valuable

Ryan Perdue of Simon Perdue shares insights on the risk and reward of niching down into catastrophic injury cases. He discusses the transition from defending large corporations to representing plaintiffs in significant injury cases and the advantages of leveraging defense

Exploring how private equity investments are transforming the personal injury space, Seth Deutsch, founder of Samson Partners Group, discusses the impact on firm scaling, operations, and competitiveness. Learn about the market dynamics and future implications for personal injury firms considering

Raquel Gomes from Stafi discusses how personal injury law firms can grow and scale by delegating tasks effectively. She emphasizes the importance of stepping into the CEO role and delegating to focus on core strengths, leading to true success in

Brandon Dawson, founding attorney of the Thumbs Up Guys injury attorneys in South Carolina, shares his experience in building and scaling multi-million dollar personal injury firms. From starting out with a small plaintiff shop to growing into a successful practice,

Ken Hardison, the founder of PILMMA, discusses the importance of PILMMA’s Super Summit in San Antonio for personal injury attorneys. PILMMA offers practical marketing and management strategies to help law firm owners grow their practices efficiently. The summit gathers industry

Allison Williams, founder of The Williams Law Group and author of Crushing Chaos joins the podcast today to discuss some of the major pitfalls lawyers face in their marketing strategies. Most importantly, we discussed the importance of institutionalizing marketing efforts

Most personal injury lawyers get into the profession to make a difference in the lives of those they serve. However, if you aren’t getting outside the office walls, you are missing out on a substantial opportunity to serve in your

As many personal injury attorneys look to grow nationally, many consider building a national practice. However, fierce competition with established law firms in saturated markets makes this a nearly impossible task. However, it can be done with the right angle,

If your law firm’s marketing isn’t memorable, it isn’t effective. But how can you stand out from the crowd when you have dozens of other personal injury firms in your market? Lee Rudin of Rudin Law has built a firm

Attorney burnout is wildly common in the legal community. In fact, roughly half of all attorneys – and 78% of legal professionals – experience burnout at some point. Burnout should not be ignored, and should be addressed early on to

Across the country, attorneys are seeing a surge in rideshare accident claims. Companies like Uber and Lyft may advertise their $1 million insurance policies, but these cases are rarely straightforward. Insurance carriers aren’t eager to pay out the full amount—and

Sometimes you just have to take a break from personal injury law and talk about treasure hunting. In this episode, we interview Lieutenant Commander and Navy JAG, Jordan Foley about maritime treasure law. Why? Because I didn’t know anything about

  When it comes to settlement strategy, some law firms (and clients) prefer to get as much as they can as quickly as they can – maybe leaving money on the table for the sake of time. Other law firms

So many entrepreneurs get stuck in the mindset that profit is what is leftover from business expenses. But this tends to leave business owners as the last ones getting paid – even though they are the ones accepting all of

In this episode of Personal Injury Marketing Minute, we explore the motivations and ethical considerations behind personal injury law – getting at the heart of why many lawyers enter this legal sector. Ryan Perdue and Joel Simon, both former defense

This episode of the Personal Injury Marketing Minute highlights a critical issue faced by personal injury clients: managing immediate financial burdens while awaiting settlement payouts. Traditional funding options, such as personal loans and settlement advancement loans, often prove inaccessible or

On this episode of the “Personal Injury Marketing Minute,” the spotlight is on how to make PPC (Pay-Per-Click) campaigns and landing pages click with the right audience. While PPC campaigns can sometimes feel like a tough nut to crack in

Levin & Perconti is a leading personal injury law firm based in Chicago. Joining us today is managing partner Margaret Battersby Black. Margaret is an award-winning attorney who has obtained many large verdicts and settlements including record ones for her

Adrianos did not initially plan to become a lawyer, but after finishing law school, he decided to start his own practice rather than work for someone else. He met a mentor who took him under his wing and encouraged him

Personal Injury Attorney Josh Branch of The Law Offices of Joshua W. Branch joins us for Personal Injury Marketing Minute podcast #107 to discuss getting into the field to make a difference. Josh is driven to a life of service

Personal Injury Attorney and Harley Davidson rider Paul Hernandez discusses what it means to be known in the Virginia motorcycle community. This is an excellent episode – if you are considering a niche, listen to every minute of this podcast

Chris Mullins, The Phone Sales Doctor, joins us today to discuss her upcoming PILMMA roundtable – Intake. You can spend millions of dollars on marketing and have it be all for naught if your intake team is dropping the ball.

Attorney Lawrence LeBrocq, CEO and Managing Partner of Garces, Grabler and LeBrocq PC (GGL), joins us today to discuss Processes and Systems to Maximize Profit in a Personal Injury Law Firm. He’ll be speaking at the PILMMA Super Summit this

As we continue our Spotlight on PILMMA series, Attorneys Greg Ward and Jany Martínez-Ward of  join us to discuss the strategies and pitfalls lawyers face as they scale their practices. The Ward Law Group has grown significantly, and has offices

Cindy Speaker, CEO of Speaker Media and Marketing, joins us today as we continue our “Spotlight on PILMMA” series. At the PILMMA Super Summit 2025 conference, she will be discussing the Best Strategies for Business Marketing. But today, she will

Sterling Hawkins joins us today to discuss his “No Matter What” approach to success. This mindset has helped him grow through some of the most challenging transitions in his life, and he is sharing this mindset with the PILMMA community

Law firm hiring expert, Jay Henderson, joins us today as we continue our Spotlight on PILMMA series. Having the right people in place makes all the difference when it comes to scaling your law firm. Obviously, each role requires a

Trey Harrell from Charleston’s Trey Harrell Law Office joins us today to discuss his upcoming PILMMA presentation on how to compete with that 800lb gorilla. Every law firm has different goals. Some want to be the big fish in their

In today’s Spotlight on PILMMA series episode, Raquel Gomes, the founder of Staffi, joins us to discuss how hiring virtual assistants can help law firms support their operations. This episode and the next several will feature PILMMA speakers in our

Mary Ellen O’Connor, founder of O’Connor Law, PLLC, joins us to discuss how she hires, retains, and works with remote team members. This episode and the next several will feature PILMMA speakers in our “Spotlight on PILMMA” podcast series. Mary

Erica Caviness is the founder and lead consultant at Thrive Concepts. In this episode, Erica discusses “How lawyers can leverage their operational strengths.” In this discussion, we discuss how Thrive Concepts uses the Kolbe assessment to identify operational strengths, how

Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers, joins us to discuss prioritizing profit over calls. Cassidy will be speaking at PILMMA Super Summit 2025. This episode and the next several will feature PILMMA speakers in our “Spotlight

Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and

Steve Fretzin joins up for Episode 93 to discuss coaching for Personal Injury Attorneys. Steve works with solo attorneys on up to multi-million dollar firms with multiple attorneys. In this podcast, Steve discusses planning, business development, administration, intake, tech stack,

Ken Hardison from PILMMA joins us today to discuss what PILMMA is and how it started. Ken also covers the benefits of mastermind groups, how the PILMMA Super Summit works, his favorite part of the conference, how firms grow with

Attorney David Maloney runs fantastic Super Bowl TV ads for Maloney Lyons, LLC. In this podcast, David explains how he got started running Super Bowl ads, and why the people of Mobile Alabama eagerly await his firm’s ads each year.

Attorney Loren Schwartz, Partner at Rouda Feder Tietjen & McGuinn in San Francisco, joins the Personal Injury Marketing Minute to discuss Top of Mind Awareness. We discuss some of the marketing strategies Loren has used, and not used, return on

Attorney Brittnie Panetta joins us today to discuss wildfire lawsuits. Brittnie works with the Matthews and Associates law firm, which has handled many wildfire lawsuits in California and Hawaii. This episode covers the current status of the Eaton Wildfire (as

Seasoned Trial Attorney Gary Miles mentors attorneys and entrepreneurs. He joins us for Personal Injury Marketing Minute #88 to discuss how he helps them obtain health and wealth. In this episode, we’ll cover the importance of mentorship, challenges for young lawyers,

Distinguished Centre College alumni who work in law discuss how Centre College in Danville, Kentucky helped prepare them for their career. Guests include Andrew Mize, Barrett Freeman, Ashley Eklund and Zach Shewmaker. In this podcast, the guests (and host) will

Michael Bonamarte, IV is the Managing Partner at Levin & Perconti. In this podcast, Mike will discuss how the law firm has grown over the last 20 years to become a major law firm in Chicago. Mike joined as a

Mark Longo and Daniela Bittner, owners of beloved social media stars Peanut the squirrel and Fred the Raccoon, are suing New York State over their seizure and killing by authorities. Their attorney, Nora Constance Marino, joins the podcast today to

Courtney Walton, a legal assistant at The Lanier Law Firm, joins Personal Injury Marketing Minute #84 to share her story on the exciting journey to law school, and how her employer inspired her and assisted her. Courtney covers how she

Attorney Barret Freeman of Freeman Childers in Corbin Kentucky joins us today to discuss their approach to marketing in rural areas. We’ll discuss unique challenges of advertising in a rural town, the close-knit nature of rural communities, common marketing misconception,

Brenda Barnes and Camille Stell, authors of “RESPECT – an Insight to Attorney Compensation Plans”, join us today for Personal Injury Marketing Minute #82 to discuss how to create a fair compensation plan for your law firm. In this podcast,

Jon Groth, of Groth Law Firm, joins us today to discuss his acquisition of another personal injury law firm and how that helped him to grow his caseload. Jon discusses his background, how he ran into a firm to purchase,

Personal Injury Marketing Minute #80 features Attorney Chadwick Johnson from Mindful Injury Law. Chadwick discusses something all attorneys need, mindfulness. Chadwick’s peacefulness is infectious and we’re instantly at peace speaking with him. He’s very focused on the “now”. In this

Personal Injury Marketing Minute #79 features Taylor Neuffer, the president of Chamber Media. Taylor joins us today to discuss how to make a memorable brand identity, even if you are more introverted or reserved. Taylor discusses what Chamber Media does,

Gabriel Stiritz, the Founder and CEO of Lexamica, joins us today for Personal Injury Marketing Minute #78. We discuss how your law firm can both increase your leads, as well as profit from cases you don’t necessarily want to handle

Attorney Stephanie Sherman joins us for Personal Injury Marketing Minute #77 to discuss representing the underdog. Stephanie is a multiple award-winning trial lawyer and partner at Wisner Baum, and she has won landmark cases worth hundreds of millions against some

Of all of the website chat platforms available, few have gotten as much hype as the Intaker chat platform. Six months ago, I had never heard of them. But now I see their program on legal websites everywhere. Even some

Catherine Register is the Director of Marketing at Fasig Brooks, a well-respected personal injury firm in Florida. She joins us for Personal Injury Marketing Minute 75 to tell us what a CMO does. This is an excellent episode all personal

Karl Seelbach, a successful personal injury lawyer and the founder of Skribe.ai joins us today to discuss how to master delegation with people and technology. Delegation can be a struggle. You know your practice and how you like things done

Roger Foisy & Aby Alameddine  join us for Personal Injury Marketing Minute Podcast #73 to discuss “Private Footprint”, a permission-based tool designed to allow clients to grant personal injury attorneys permission to review and analyze client social media content. Private

Attorney Rob Jarchi joins us for Personal Injury Podcast Minute #72 to provide advice for new lawyers. Rob discusses how he obtained his first job, mentorship, work-life balance, skills, communication, challenges, burnout, goals, books and advice! Visit Rob online here:

Attorney Kenny Eliason joins us for Personal Injury Marketing Minute #71 to discuss the RECORD app. RECORD is for your clients, is HIPAA compliant, and integrates with CASEpeer, Clio, Filevine, MyCase, Smokeball, Zapier and more. RECORD helps you increase the

Attorney Andrew Trusevich joins us for Personal Injury Podcast Minute #70. He has had an impressive legal career in both labor and employment law and civil trial law. Andy joins us today to talk about taking those next steps into a

Dan Ambrose joins us for Personal Injury Podcast Minute #69 and discusses Trial Lawyers University. Complete with destination venue, all-star speaker lineup, truly fun activities, and amazing networking opportunities. Dan Ambrose, the founder of Trial Lawyer University is here to

Kassidy McVey and Tim Jakubowski from Nota by M&T Bank join us on the podcast today to discuss Nota. Nota is a cloud platform which provides business banking solutions for attorneys managing small law firms. This podcast covers why M&T

Attorney Doug Burnetti joins us for Personal Injury Podcast Minute #67. Have you seen his billboards around central Florida? In this podcast, Doug will go over what has changed in Personal Injury marketing over the last 30 years, how he

Attorney Steve Levin, founding partner at Levin and Perconti in Chicago joins us for episode 66 of the Personal Injury Marketing Minute to discuss social media and kids. In January 2024, the senate judiciary committee held a full committee hearing

Juvo Leads Co-Founder Ted DeBettencourt joins us for episode 65 of the Personal Injury Marketing Minute to discuss AI vs human chatbots attorneys use on their websites in 2024. In this podcast, we cover what Juvo is, which types of

Levi Lascak joins us for podcast #64 to discuss creating content on YouTube. He’s a real estate agent and what worked for him can work for personal injury attorneys as well. Levi covers how he got started with YouTube, what’s

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom discusses Elopement Cases complexities, examples, and winning these types of cases. Tom also covers What is

Brandon Banks is an attorney in San Francisco, California who practices Employment Law. In this podcast, Brandon discusses some ways he attracts Wrongful Termination cases. All Employment Lawyers can tell you all about the wrong types of cases being in

Attorney Tom Wagstaff is an attorney in Kansas City who focuses his practice on complex litigation involving nursing home abuse. In this podcast, Tom explains some of the challenges and differences between nursing home abuse cases and the more run

Megan Braverman from Berbay Marketing and PR is joining us today to walk us through the challenges and opportunities for personal injury lawyers trying to score some media attention. Great PR can do so many wonderful things for law firms.

In this podcast, Personal Injury Attorney Will Gosney provides some insight on how TV ads have helped Ylla Gosney, Attorneys at Law with their practice in Oklahoma. With heavy spenders in the area, they chose to create very high quality,

Attorney Brian Glass shares outstanding advice on work life balance for lawyers. Personal Injury Marketing Minute #58 will cover why is it important to disengage and create work-life balance, how can a lawyer structure their time to create a more

Gary Kilpatrick is an expert witness who has extensive experience with automotive accident reconstruction. He has a degree in engineering paired with a lifetime of knowledge of industrial mechanics. Gary joins us for Episode #57 of the Personal Injury Marketing

Katie Briel is a Digital Marketing Manager at the international law firm Womble Bond Dickinson. She joins us for Episode #56 of the Personal Injury Marketing Minute to discuss how personal injury attorneys and other lawyers can develop a personal

Attorney Esther Labovick joins us for Personal Injury Marketing Minute #55 and discusses building an authentic, genuine community. She goes over what inspired it, how it’s helped the community, and how it’s helped Labovick Law Group. She founded Hispanos Unidos

Attorney Brian Labovick is a Florida Personal Injury Attorney with an outstanding referral program called the “Family of Warriors”. Brian began getting referrals before we had cell phones by passing out business cards. As of 2023, he now receives thousands

Today we are going to take a deep dive into OTT advertising for personal injury lawyers. We will cover the basics of what OTT advertising is, how much it costs, how to get started, and some tips on making effective

Attorney Kyle Smith is a cyclist who works exclusively with bicycle crash victims in his area at Paceline Law. In this podcast, Kyle explains why people remember him when they need his services. Kyle also discusses the pros and cons

Joining us for Episode #51 of the Personal Injury Marketing Minute is Sam Mollaei. In this episode, Sam covers how he automates his law firms and tells us about “My Legal Academy”. In this episode we’ll also cover how Sam

Joining us for Episode #50 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers why you may or may not want to spend your time on social media. Some common goals include visibility, engagement, obtaining clients or

Joining us for Episode #49 of the Personal Injury Marketing Minute is Allison Johs. This podcasts covers how mediation works in personal injury cases, the pros of mediation, what happens when things don’t work out, and how a personal injury

Marketing in the legal world is all about finding new and creative ways to let prospective clients know that you are there to help when they need you. You can do this through your website, billboards, TV commercials, and through

Episode #47 of the Personal Injury Marketing Minute features Andrea Staub and Zachary Campbell of Metzger Wickersham personal injury law firm in Pennsylvania. We discuss their experience with local community involvement. A few of the ways they participate in the

In Personal Injury Marketing Minute Podcast #46, Lindsey Busfield makes the case for embracing the things which make you unique. This episode was inspired by The Good Doctor episode “The Good Lawyer” Season 6, Episode 16, “The Good Lawyer” which

Branden Race D.C. specializes in helping chiropractors increase their revenue by implementing telehealth into their personal injury practice. In this podcast we discuss how personal injury lawyers can make connections with chiropractors, and how to optimize those relationships for everyone’s

Episode #44 of the Personal Injury Marketing Minute tackles leadership struggles in times of crisis. From pandemics to recessions, business leaders in the legal industry have needed to step up their game in order to keep their firms thriving. In

Episode #43 of the Personal Injury Marketing Minute features Trademark Attorney Alex Toporek and we discuss trademarking attorney’s slogans. In this podcast, you will learn: What is a trademark? Does a trademark prevent others from using my slogan? What can

Episode #42 of the Personal Injury Marketing Minute features Aryeh Elbaz of accessiBe. In this podcast, Aryeh explains why your law firm’s website needs to be ADA compliant and how to easily accomplish that. You will learn what ADA and